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Google Profits.
How to Make Massive Profits Combining the Power of Google and CB. $30.28/sale.
Author: Adrian Newman, James Burt ** Creating an A-1 E-Letter By James Burt, Online Marketing Specialist
Maintaining your information business can be a tough job, no question. But it can also be fun, too. You just need to apply the same enthusiasm and creativity you used to build your blog.
Like I mentioned in the last e-Hotline, a regular newsletter is a good idea. It keeps your customers informed on what new products you are offering and, more importantly, makes them feel they are real associates or members of your business.
Here are some tips on creating a good e-newsletter:
1. Write it like you were writing a personal letter. Starting it with "Dear Fellow Associate" or "Dear Member," keep the language simple, courteous and to the point.
2. Keep them informed. Remember, these people are your clients and they should have information as to what you are providing for them. Knowing what products, discounts and services you offer is what they are subscribing to your newsletter for.
3. Keep it brief. There is no need for your clients to know everything about your business. Keep them aware of any new changes you may have or any new products becoming available. Anything else is unnecessary.
4. Be respectful. Again, these are your clients. Don't forget the lines like "we appreciate your continued support?" or "thanks again for your patronage?" That positive attitude will never go unnoticed by your clients.
5. Make it attractive. Use your other electronic tools like Microsoft "Word," "Photoshop" or Paint.net to create a template for your letter. Include a letterhead with your logo, company name, and contact information, plus some graphics. Just don't get too creative. At the end of the day, your customers are there to read the words of your letter. Too many graphics and colors take away from what you have to say.
*If you have problems creating a template for your newsletter, take it to a friend or graphic designer who is more skilled. Like your letter itself, all of this design is done electronically these days and is dirt cheap. While you shouldn't copy other people directly, you can also consult other newsletters for ideas...maybe the one you are reading now(!).
I cannot stress the importance of a good e-newsletter. They can be fun to create and yet still do the job you want: keeping your customers interested in your business. If your customers forward your letter to their friends, there is no telling what business potential lies ahead for you.
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